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Let me introduce myself -

I am Estee Roe. 

I left a successful career to be a SAHM and found a way to have a successful career at home so I could still be a SAHM.

I am a wife, mother of two and master juggler of a million schedules, activities, decisions, our business ventures + MY very own business ... oh! and we can’t forget master juggler of emotions + eye rolls from said two, which is a full time job in and of itself.

My biggest career change to date was when I became a stay at home mom. Looking back, I don't know how I did it. I left a career that I loved to raise a little human, who was completely dependent on me. I wore sweatpants + a t-shirt everyday for a solid year - if not two. Go ahead. ask my mom. Or refer to pic. Neither my husband nor I are originally from here + he has a demanding job. And at the time, he was also taking trauma call (24 hours in house) on top of his general practice. Where I grew up, family was all around - cousins, aunts, uncles, grandparents, a neighbor here and there, all available to help you in a pinch. So to the mommas relying on you, yourself + you, I see you. I spent a lot of time on the phone with my mom + my mother in law trying to figure out what in the actual heck I was doing.

I wouldn't trade those years for anything. Absolutely anything. I learned so much about myself.

That said, I struggled to find something of my own. Maybe, “I am more than a mom.” 

I worked to keep up my skills, but mostly for socialization. I mean - Curious George + Peppa Pig only go so far. My mom would come to town to watch the kids from an hour away. I was not one to ask for help (... still a work in progress) so of course, I felt guilt ridden going to work. Ryan + I would brainstorm ways for me to make money from home or at least when he was able to be home, including stuffing envelopes or a paper route! 

It became clearer and clearer to me that while I LOVE(d) being home with Nash + London, I also needed, and more importantly, wanted something of my own. Something that would fulfill my desire to help others + give back to my community. Whatever “that thing” was, it needed to be flexible because my roles as a wife and mom came first. I still wanted to volunteer my time, manage our lives with (some) sanity and enjoy lunches with Ryan + my girlfriends. 

Fast forward eight years. Maybe, “I am not my hair, but I totally am.” 

I became “middle aged,” and apparently hair-loss can be common in this stage of adulthood. it progressively worsened over the course of six months. I really didn’t think anything of it until I noticed a small hole appearing in my hairline + a thinning ponytail. Ryan noticed my hair all over the house - I could pull out a handful of hair at any time during the day for months. After seeing my PCP + GYN, it turns out I had a lower than normal hormone level. Not even a lot lower - like a tinch lower. Awesome. So I’m finally out of the “attractive sweatpants stage” only to be followed by an even more attractive “hair loss-stage?” Um. No.  

... will my hair come back? It did. And not only did it come back, it’s the best hair I've ever had!

And that’s how + why I am where I am today. No longer working outside the home - conflicted by wanting something of my own and also wanting to soak up all the time with my kids - but instead, from my home, computer or phone. Sometimes all at once, sometimes none at all, sometimes it’s sitting with a stranger-turned-friend connecting and learning how to support one another in life.

I had no prior experience. I had no idea what I was doing, but I knew I wanted something of my own. I also knew I wanted to help build confidence in and educate others in their hair + skin routines as well as mentor those looking for a sustainable, home-based business.

If I can help you, let’s connect!

YOU are your greatest investment.